Insights

The latest News and Views from the minds at Brainstorm.

Insights

Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business

You know your business better than anyone. You know exactly what you want to communicate to your present and prospective customers and devote a lot of time to producing quality content and getting the right message across. Marketing automation makes it all happen. How can you quantify the results of your inbound marketing program to make sure you’re getting a solid return on your investment? This can be a little tricky; here are some smart pointers to track your inbound marketing efforts to maximize success.

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Tracking the Effectiveness of Your Efforts Is Just Smart Business”

Tips for a Successful Website Re-design

When redesigning a website, it’s easy to get lost in aesthetic minutiae. That’s all fine and well if you have the time, but you can easily lose sight of larger strategic goals if you’re not careful. Site redesigns present a huge opportunity to reposition your brand and increase leads and revenue. Following these simple steps can help you along the way:

Read More “Calculating the ROI of Inbound Marketing:
Tracking the Effectiveness of Your Efforts Is Just Smart Business”

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